Archive for November, 2009

Creative Offline Marketing – Part II

Gift Certificates – It’s generally known that people will usually spend more than the gift certificate amount. So if you operate a jewelry store, and you mail your customers a free no-obligation $25 gift certificate, it’s usually a very sound investment. Most restaurant owners already know that people generally don’t dine alone, so by giving your customers a free gift certificate, they’re bound to bring in others who will spend more money on food and drinks. A good variation on this formula is the free birthday dinner. Generally, nobody is going to come in on their birthday and eat their free dinner by themselves. They’re going to bring friends, relatives, you get the idea.

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Inoculate yourself from unemployment and use free medical resume cover letters to get your resume noticed!

Seventeen of the thirty fastest growing jobs listed by the Bureau of Labor Statistics are in the medical field. As this area of the economy continues to grow so will the competition for jobs.

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Indian BPO – Coming of Age

Transformational Deals, Platform based offering, Multi Tower and Knowledge process outsourcing…are some of the latest jargons being used in the BPO industry today. What started with few companies a decade ago is now a mature industry with multiple players both Indian and MNCs. The last ten years have been an exciting ride for the industry. From low end transactional services to knowledge intensive activities like analytics, research & development have now become an integral part of the industry. Apart from just labor arbitrage and cost cutting off shoring has become a growth strategy for companies so that they can focus on their core activities. Some of the other reasons that have evolved over the years include access to qualified personnel, improving process efficiency, business process redesign, adopting industry practice etc. Companies across industries are outsourcing key business functions like IT, R&D, Finance & Accounting, Engineering, product design and procurement. As a result the offshore services providers are expanding geographically by establishing delivery centers in all parts of the world as customers require part of the services to be delivered domestically to reduce their perceived operational risk. In contrast some of the US outsourcers are moving into India and China to perform back office work for their clients. With so much happening so soon the industry has seen a large number of corporates (mostly big) come to India either to set up their own shops or to find vendors who can do work for them. BPO is a revolution that is part of every board room discussion today.

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Pay Structure

Pay policies and programs are one of the most important human resource tools for encouraging desired employee behaviors and discouraging undesired behaviors. Therefore, they must be evaluated, not just in terms of costs, but in terms of the returns they generate – how they attract, retain, and motivate a high-quality work force. For example, if the average revenue per employee in Company A is 20 percent higher than in Company B, it may not be important that the average pay in Company A is 10 percent higher than in Company B.

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Internet Directories

Directories are websites listing hand-picked collections of links, sorted by categories.

Unlike search engines who use programs and scripts to scan the Internet for all public websites, directories use human editors and user contributions to build a quality index.

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Lets start with a look at a few interesting facts about two of the poorest members of the EU most people know very little about.

A few interesting facts about Bulgaria

Until 1989 the country was known as the Peoples Republic of Bulgaria (PRB) and was ruled by the Bulgarian Communist Party (BCP). By the time the impact of Mikhail Gorbachevs reform program in the Soviet Union was felt in Bulgaria in the late 1980s, the Communists, like their leader, had grown too feeble to resist the demand for change for long and they moved towards democracy.

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Could it be that sometimes direct marketing should be anything but direct?

Direct marketing specialists are very quick to point out that one envelope color always ‘pulls’ better than another. That sans serif type the delivers the direct message is 22% stronger than serif. That multi-step marketing of three steps yields more back-end potential than a process involving four steps.

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Gee – I Can’t Wait to Cold Call!

Have you ever heard of the 125% rule at universities?

It says professors cannot moonlight at an outside job, like consulting, and earn more than 25% of their university-based pay.

So, even celebrity teachers who bring in $100,000 cannot earn more than $25,000 on the outside.

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Video Emails – “Interesting Facts”

People remember 10% of what they read,
20% of what they hear, 30% of what they see,
50% of what they see and hear together,
80% of what they see, hear and do.

Streaming video email, LIVE video instant messaging and LIVE video
broadcasting is the newest way to communicate over the internet.

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How Do You Find the Perfect Business Idea?

The answer to this question is that the perfect idea probably doesn’t exist. Your aim should be to choose an idea that is practical and workable, given your skills and experience, and your long-term goals. It should also be an idea that fires your enthusiasm and something that you can really believe in!

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Full-color, glossy print inserts are one of the best marketing methodologies available for small businesses looking to grow their sales and attract new customers. For decades, print advertising has been among the most rewarding, effective, and lasting forms of marketing. The results of print inserts in particular are fast, measurable, and hugely cost-effective when carried out properly. For example, small business owners can purchase 10,000 full-color, two-sided, glossy newspaper inserts for only $375 at internet print resource centers such as Print And Deliver.

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5 Reasons Why Having An Internet Video Television Show Is The Next Hottest Business Opportunity

Internet Video is the hottest opportunity to hit the web right now. The launch of Youtube has produced a variety of choices for people to create their very own Internet Television programming and to profit from it in far more areas than in traditional broadcast television. Each and every new video has several profit centers which are available to individuals who don’t want to even be on TV, just profit from it.

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Marketing Plan Pro 6.0

Marketing Plan Pro 6.0

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Running a small business usually means you have to be a “Jack of all trades” but you
can’t afford to be “a master of none”.You need to be master of your marketing in particular because marketing drives sales and thus income.To survive, and thrive, you need to be able
to implement the essential marketing steps for small business.These steps
will give direction to your marketing,allow you to control the message you are sending
to customers, and increase the returns on your marketing efforts.

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Today’s rapidly changing technology, the economy’s roller-coaster ride, the constant mergers and acquisitions among companies, up-sizing, downsizing and resizing, and, of course, our country’s response to terrorism have forced almost all of us to change, in some cases almost daily.

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