In Part I, we covered the fact that you’re in business for yourself and, never stop learning, just to name a few. Here’s Part II of the article:

7. Find a mentor.

There is a lot to learn. So much so, it’s sometimes overwhelming. Working with someone who is experienced can help in areas that are unclear and confusing.

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Dear Fred and Lyna:
For the past 20 years I have worked as an account executive for a major soft drink company and frankly, I am sick of it. I have been looking into owning my own business and have run across several franchise opportunities. Do you think a franchise is the way to go or should I start out on my own from scratch?

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Most medium to large businesses have a policy for handling complaints but perhaps need to review it from time to time. Businesses that take a mainly ad hoc line would benefit from developing a consistent approach. Whatever policy is in place it should be:

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With the prices of basic commodities on the upsurge, it is not enough that people rely on their salaries alone. In fact, if you want to survive in today’s world, you need to use money to make more money.

That is probably the reason why it is the rich that get rich while the middle class stay in the middle and the poor are still in the E class. It takes a lot of money to make money. Without the finances to start a worthwhile investment or a business, you will have to rely forever on the good graces of your monthly play slips.

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Question: What is the worst way to find career direction? Answer: The classifieds.

How did you get started in your present career? You probably answered a Help Wanted ad or secured a job by happenstance, then settled for the position you were offered. And even though it wasn’t quite what you were hoping for, hey—it paid the bills, right?

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Are you a California homeowner or business owner? If you are, have you ever taken the time to think about mold? If not, you are advised to do so. You will want to give your home or business a close look to see if you have mold lurking around. In fact, you may even want to contact a professional California mold inspector. Should you or a professional inspector determine that you have a mold problem; it is advised that you get your problem fixed. This is done by having the mold in your home or business removed.

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This is one of the hardest articles I have had to write. I have written many articles on how to manage – others, but managing oneself is a bit different. To start with, each one of us is a different and unique individual who will approach life in our own individual manner. So, are there any general principles that perhaps apply to everyone of us?

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Do you get up most mornings excited about going to work at your job? Or do you start your average day wondering how you got stuck in this rut anyway?

If you said yes to the first question, that’s great! You’re one of the 20%. You probably have a challenging and otherwise satisfying job.

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JV Advertising Space – Remnant advertising is big business these days for those who how to exploit it. What is remnant advertising, aka “stand-by advertising?” A reprint from my newsletter will explain:

If you already have an effective direct mail campaign, why not tweak the same winning letter and turn it into a space ad? You already have a winning piece. You can save on costs by merely reformatting it a little to create a whole new ad. Of course, depending on your sales letter, this may or may not work. Some letters are specifically targeted for a particular niche market (as they should be). In that case, you may need to change the headline or tweak the lead, but it can usually be done for a lot less than writing a new ad from scratch. And you also gain the added advantage of speed. You can get your space ad written in this fashion a lot faster than writing from scratch. Of course, that’s assuming you have the budget to take out half-page or full-page ads. What if your budget only allows for a smaller space ad?

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Brand with a bang – the logo way. A picture is equal to a 1000 words. Similarly, a sign or a logo speaks volumes. A sign acts as a mirror to the organization it’s being used for. Signs Toronto are the key source of brand building. Nike, Adidas, Reebok, etc are the primary examples on a sports persons mind when he sees the logos. For consumer goods a Toronto sign may reflect PepsiCo, Coco cola, Mc Donald’s, etc. A political party may employ a sign for its organization thus advertising it and letting people associate themselves with it. A person may associate his country with a national flag, a sign.

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Freelancing means working without being attached to some corporate or any other entity. Freelancing means working for your own self, working according to the time available to you and in the field you love the most.

There is no other convenience like freelancing. Freelancing helps an individual to make himself a brand name in any industry. This is the most advantageous thing about freelancing. You can get your self recognized in the industry you are working, whether you get accolades or brick-bats depends on the way you have been working.

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