Daily News Business

Asking a basic question about what it is your job would entail at your interview could potentially destroy your application. It simply means that you came unprepared and all the good grades you have on your transcript will go unnoticed. There are a dozen more applications with equally good if not better grades so to really stand out, you’ll need to present yourself with short, crisp, answers that reflect your understanding of the industry.

Read the rest of this entry »

Strategic planning is all about who does what by when. Even though this is a solid small business strategy to high level business strategy, implementing a strategic plan is a constant and consistent business issue. The reason is usually two-fold:

Read the rest of this entry »

I just recently launched my first internet company. This is the first company that I started that required major public awareness to succeed. A website is worthless if people don’t come to the site. The whole “if you build it, they will come” idea doesn’t apply when you are talking about websites. There are hundreds of thousands of websites out there. So what makes yours so unique that it will continue to have people come back for more?

Read the rest of this entry »

It’s actually very interesting to be with a celebrity endorser for a while at a public place and see if anyone recognizes them, comes up to them just to talk, ask if they are who they think they are, ask for an autograph, or tell them, “I remember when I used to watch you on TV”, etc. This simple little exercise, while never planned, gives us insight into the possible success of the celebrity endorser we are contemplating using and what type of value we might be adding to the company or product.

Read the rest of this entry »

This article is to share some of the experience gained during one of the Strategic Planning Review session. Unlike the regular Strategic Planning where several analytical tools such as PEST, 5-forces of competitions, SWOT Analysis etc. are used. But this case study is about using Benchmarking as a Strategic Planning approach. Does it worked?

Read the rest of this entry »

Below I have detailed how I use consultative techniques to build relationships, sales and discover new products that lead to industry trends. My experience has proven this to be the best way to develop trust, credibility and results.

This is my business philosophy and I have presented it at National Sales Meetings as a sales and marketing training tool. It is all about earning the trust of the customer by creating success for them. People deal with those they like and trust. It is a simple concept but requires a psychological expertise that only experience can teach. Once learned, it is absolutely deadly to competition.

Read the rest of this entry »

Encouraging prompt payment is at the heart of good cashflow management. Conversely, late payments by your customers can make your business vulnerable as you risk getting into financial difficulties.

So how do you encourage prompt payment by your customers? Read our top tips below for some practical ideas.

Read the rest of this entry »

According to the Oxford Dictionary the origin of franchises, with respect to the etymology of the word, lies in the French ‘franche’ meaning free. However, the original use of the word in the English language referred to the granting to citizens a right to vote. It then became used in the sense of a company granting another the right to sell its products or services.

Read the rest of this entry »

Yes, your resume is crucial to landing the job interview. And yes,
it’s true that the employer will only take a few seconds to glance
at your resume before deciding whether it goes in the consider pile
or the rejected pile. Yes, there’s a lot of pressure to make your
resume stand out. But let me ask you, how does your resume get even
that short look from the employer?

Read the rest of this entry »

When it comes to cost effective promotional items, promotional mugs are very popular. Promotional mugs are one of the most popular company giveaways during various promotional events such as trade shows, conventions, conferences, exhibitions, and seminars. The biggest advantage of gifting promotional mugs is that they are inexpensive in comparison to various other promotional mugs. Gifted promotional mugs are kept for a long period of time as they carry not just stylish designs but they are highly useful. It won’t be wrong to say that promotional mugs are great value. We all use mugs either for drinking coffee, tea, cocoa, or soup. It is possible to take these to a wide group of your target audience, with the assurance that these will appeal to each one of them.

Read the rest of this entry »

A business card can be an extremely useful tool for marketing your business and yourself. Your business card should be professional in appearance and have several different methods to contact you. These should include telephone number, fax number, email address and mailing address. Additional contact information is a plus.

Read the rest of this entry »

We do an awful lot of talking about what you are supposed to say as you are presenting MPM to people. We haven’t talked very much about listening. We’re going to now because being a good listener is just as, if not more important, than knowing what to say. If you don’t know where a person is really coming from how are you going to know the right things to say to them. That comes from listening!

Read the rest of this entry »

Managers and bosses have to give feedback to the teams that they lead. The other day one of our hygienists remarked that she hated performance reviews because she worries that I’ll tell her something about herself that she won’t like. She generally gets very edgy to the point of almost panic before a review. I told her she never again has to worry about a performance review. I never tell anyone anything bad about themselves in a performance review. I generally go over all their strongest points first and then I may let them know where they are good, but could get better. I don’t believe in rolling the whole year into one big ball of wax and bringing up something that happened in January in a review in March. I see a review as a time to go over all the things we are grateful about in the employee and to promote the areas in which they excel. This is a time when I also let them know about their salary adjustment. It should be a time to feel good. There are so few times that we actually sit a person down and shine the spotlight on them. Once a year it should be all positive. This doesn’t mean I ignore poor performance or behavior. I address it at the time it happens. I don’t wait for the “review”.

Read the rest of this entry »

A step down transformer is one whose primary voltage is superior to secondary voltage. It is especially designed to reduce the voltage from the primary winding to the secondary winding. On the contrary, a transformer made to increase the voltage from the primary windings to the secondary windings is called step up transformer. This type of transformer “steps up” the low voltage to a higher voltage.

Read the rest of this entry »

As many of you probably know there are countless numbers of sales books available on ‘how to overcome objections.’ Indeed I have read many of them myself and almost every one of them is well written and they all offer sales people countless points to help them overcome objections prospects make. Some of my favourites are the strategies which enable sales people to overcome the issue of a price being ‘too high.’

Read the rest of this entry »