This is the second of a two-part article on overfilling your marketing funnel and client pipeline.

Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:

1. Unique Selling Proposition
2. Attention-grabbing, memorized elevator speech
3. Client attractive website
4. Effective business cards
5. A “full practice mentality”

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Here’s a line from Law and Order, Criminal Intent that every marketer should memorize. DA Arthur Branch, about to sign an arrest warrant for a judge in a high-profile case: “It’s not enough to do good; you gotta be seen doing good.”

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I have been playing the money game for the last 25 years. First, as an investment banker and venture capitalist, then as a high-tech entrepreneur. Three years ago I decided to quit the corporate world and start building ‘micro businesses’.

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If you are opening a dollar store one of the things to remember is the importance of having newly received merchandise on display and for sale as quickly as possible following receipt of that merchandise. By allowing newly arrived merchandise to sit in the receiving area you are losing money. That lost income could actually be the difference between profit and loss for your business.

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Houston is among the five largest cities in the U.S. and is a center for commerce and trade. The Houston port handles thousands of tons of cargo every year and has many companies related to science, technology, publishing, and transportation.

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It’s never too late — or too early, for that matter — to make a career change, to be what you might have been. While no dream job is perfect, there should be one that suits you much better than the conventional job you presently have — particularly if it doesn’t inspire you just thinking about it.

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It’s a norm for British top universities to conduct interviews with their candidates prior to admission. For most of the universities the interview merely becomes a formality because the admission decision would be based on your college tutor’s report and your result prediction. But for some high profile universities such as Oxford and Cambridge, the interview can become the determining factor that would decide your entry there.

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There is one golden rule in resume writing- never include information such as hobbies, race, marital status and political information on a resume. In the 1960s it used to be very popular to include a lot of personal information on your resume. That was an era when the employer wanted to know a lot about your personal life because they would use that information in the decision making process. That was also an era when there were not as many discrimination laws and employers were able to hire and fire on a variety of different reasons. Times have definitely changed and most employers have decided that they don’t need to know that information. Choosing individuals to interview and hire has become a lot more objective and they would prefer that they only know your work history rather than you personal history. Despite all of this, there are still those individuals that decide to include that information either as filler to make their resume longer or because they simply don’t know any better.

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“May I help you?”
“Just looking, thanks.”

“Okay, if you do need anything I’ll be right here.”
“Uh, okay. Thanks.”

Does any of the above sound familiar? I’ll bet it does. It’s the usual scenario when you walk into some type of shop and most of us will probably recognise it, or have been victim to it, at one time or another.

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This article is continued from ‘15 Ways To Sell Yourself Effectively In A Job Interview – Part Two’.

11) Know The Job Role That Your Are Applying For

There’s no excuse not to know as much as possible about the position that you’re being interviewed for. With the job title and the company website you can be very knowledgeable about what your prospective employer is going to be looking for. You should be able to find out additional information from many other areas such as the online press or companies house, so not being able to find out information before hand isn’t an excuse – it’s a reason why your interviewer shouldn’t employ you.

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What is Shared Office Space

Sharing office space is the new concept that is taking the UK by storm. It involves a company which has spare desks available in its office renting those desks out to another company.
Sharing space can be advantageous to both the company renting out desks and the company renting desks from it. It offers the former the opportunity to generate additional income and it offers the latter the chance to reduce their overheads.

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Have you ever wondered why 95% of new businesses in the United States fail within the first 5 years? Or why most of the rest of them will eventually fail? Knowing why is the most important thing you can learn if you want to make sure your business is not among those doomed to fell in the upcoming days.

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The PR job market is always changing. Depending the forces of supply and demand, one type of search method may be better than another.

Here is an overview of three methods used to recruit PR executives.

Retainer search

Exclusive to one search firm.

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If you have made up your mind about starting your own business on the internet, look away from your huge money-fall expectations and pay attention to these pieces of advice. You can find tons of information on the subject online, but I can tell you that business on the internet is not so different from any other kind of business, so the basic rules are the same:

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“Hi, my name’s Gary. What do you do?”

“I wait tables in a restaurant.”

“So, you’re a waiter, or a wait-person, a server; and part of the value you tender is stopping everything else, including your inner dialogue, to fully listen to a patron’s order, and then to faithfully fill it.”

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