Archive for August, 2007

How To Send Your Customer The Marketing Bill

Every merchant loves making a sale, from receiving an invoice and looking at the funds deposited in your account – the whole process is a pleasure. The reverse is far from that, paying to acquire that customer is expensive and sometimes you have to take a loss. But what if they paid for themselves? What if making that sale paid all your costs and effectively got you a free and profitable customer? Sounds like fiction right?

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The Seasoned Executive’s Decision – Making Style

New Research shows that senior managers analyze and act on problems far differently than their more junior colleagues do. Those whose thinking does not evolve may not advance.

The job of a manager is, above all, to make decisions. At any moment in any day, most executives are engaged in some aspect of decision making: exchanging information, reviewing data, coming up with ideas, evaluating alternatives, implementing directives, following up. But while managers at all levels must play the role of decision maker, the way a successful manager approaches the decision-making process changes as he or she moves up in the organization. At lower levels, the job is to get widgets out the door (or, in the case of services, to solve glitches on the spot). Action is at a premium.

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Project Management – Lessons From The Perfect Science – Hindsight

One of the greatest challenges in a major systems implementation is to get senior management to focus on it.

They may attend Steering Committee meetings and, subsequently, training courses; but they are usually not interested or actively involved until after the implementation. Then they can tell you what should have been done differently.

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Why They’re Saying Your Prices Are too High

Have you ever heard that before? All of us have at one time or another; you just wouldn’t have anything to sell if you never heard that line before. The problem is if you’re hearing way too much.

If everyone is telling you “Your prices are too high” then its’ there is a problem. Yes, something is wrong, but it’s not you pricing! It doesn’t matter if your selling products or services, never think what you have or do is a commodity.

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A Marketing Myth

“I don’t need to do any marketing”.

How many times have we heard this said? Often business operators feel they don’t need to do any marketing because:

- they are already busy with work.

- they don’t have the money.

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Reward Your Employees for Outstanding Performance: Top Five Ways To Reinforce Excellent Work

Nobody works for nothing. That is to say, people work because there’s something in it for them. Financial remuneration, prestige, recognition, pride, a sense of doing the right thing. The preferred rewards for a job well done vary from person to person. But the need to get something for one’s hard work is universal.

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4 New Year Mystery Shopping Resolutions

Resolution #1: I will group assignments together

Time management is very important. You want to make sure you get the most shops if you are going to be in a local mall or a major shopping strip. Don’t waste time and gas by having to go back to the same location twice.

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Selling Among Wolves – Nice Guys Should Finish First

When we first enter the world of commerce, we’re told how to conform and we’re expected to do so. I began my sales career having no clue there were two systems based on two very different worldviews with two entirely different outcomes. I was told my mission was to work in the marketplace so I could fund the work of the kingdom. If possible, I was to very discreetly share the gospel with co-workers and lead them to Christ. It was understood that we were to submit to the tyranny of the system without succumbing to its values. I entered the world of sales like many of you did, through what Dennis Peacocke calls “Pharaoh’s School.” It was there they taught me the ways of Egypt, the ways of the flesh or carnal nature. I wanted to learn God’s “way” but instead I was taught by reputable companies the subtle ways to appeal to a person’s pride, or greed, or love of whatever the world has to offer. In short, I was taught how to appeal to the very side of human nature we are called to disdain.

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The Power Of Performance Feedback

We all receive some sort of feedback in our lives, on or off the job, everyday. How we receive it, however is an extremely important adaptive skill; our success at this skill seems to be linked to our past experiences. If such an experience was painful or humiliating for us in the past, we are likely to resent receiving feedback. In contrast, if we felt a certain amount of acceptance along with criticism in the past, we will tend to be less anxious and defensive about the process. It’s through feedback that we can “see ourselves as others see us.”

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The Marketing Plan As A (Strategic) Planning And Steering Tool

A marketing plan comprises a lot of fields/steps which include all areas of marketing of the company as such as well as its presentation to the public.

The detailed definition of the different steps and in order to make a plan really usable and adaptable, the fields analysed (clients, client groups, market segments, markets, etc.) and facts found out have to be collected in a written documentation.

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Managing Strategies For Telework – The Virtual Workforce

The freedom and independence of working from home for professionals can be the Christmas Wish that finally came to be. This absolute desire to Telework requires managing strategies that adapt for the virtual workforce. In 2005 approximately 22.2 million Americans teleworked, that is they worked from home or another location distinct from their main office. According to The Telework Coalition, this stat increased 30% from 2004. Given environmental concerns and the desire for Professionals and Companies to seek out productive alternatives to the standard way of growing a business, this figure will surely increase in the years ahead.

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Grow Your Profits With Continuous Process Improvement

Continuous process improvement is a systematic approach to achieve both incremental and breakthrough improvements in processes. This results in effective, better and more efficient ways in producing products or services.

Why is continuous process improvement important? The world is changing daily. If you do not keep up with the changes that are happening, you will soon find that you will not be able to keep up with the competition either.

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Indian College Graduates Need Some Training In English

I came to India in order to access its workforce and I expected that all college graduates have strong language skills in English. After I spent a couple of months, I found that Indian college graduates have a lot of potential to become great workforce; however, they need some training when jobs require them to speak and write in English competently. Especially when they work for companies headquartered in US, UK, Australia and Canada (and other English speaking countries), the training is mandatory. The followings are areas in which they need some training.

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How to Turn Your Resume or CV into a Website

With the many job sites out there, as web professionals, one probably has one, two or several resumes online from which prospective employers can peruse. It’s getting to be a challenge to stand out from the crowd. Why not take it one step further and turn your resume or CV into a website.

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With a Health Care Background You Can Find a Rewarding Career in Life Care Planning

Individuals dealing with catastrophic injuries and health problems often need an advocate to help them effectively deal with all the issues surrounding this type of serious situation. Life care planners bridge the gap between the medical and legal communities helping patients and their families cope with these issues and provide and maintain the best quality of life possible for the patient.

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