What if you created the Worlds best MindMap to assist humans in using all of their knowledge, experience, observations and education to make the very best decisions for themselves, their companies, their government, their communities or children of the World? If you had such a thing who would you market it to? How would you get the word out; where would you start?

In fact who on Earth would be your clients? Everyone I guess and this is exactly what our Online Think Tank came up with when reviewing this hypothetical concept of promoting the use of MindMaps to the humans of the planet. When I ask about a clients what am I really asking? You see in branding you have to know which questions to ask and what to do with the answers once you get them. For an Online Think Tank there might be many uses;

Online Think Tank Chapters could sell “knowledge services”, as an ad hoc contracted “Think Tank Consultants?” Using the MindMap “trademarked” patented systems technology for instance. How could this be branded? Well it could sold as consulting services and differentiated by the fact that it is; The Best. And the proof would be with the favorable results that were produced. Each time a solution was created using the MindMap then this would further add to the resume or list of testimonials.

If the MindMap stood on its own as a Power Brand, then anyone using it too would stand above the crowds, especially an Online Think Tank using both its methods and concepts to produce the best results. I certainly hope this case study in branding get you mind thinking in 2007 in your quest to be the best.

“Lance Winslow” – Online WorldThinkTank.net/wttbbs/ Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance

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