Archive for March, 2007

Sara’s 100 Million Dollar “Spanx” Idea

27 year old Sara Blakely had an idea. She took $5,000 and in just six years turned it into over a $100 million in retail sales. My life experience has taught me everyone was born with potential beyond their wildest imagination. Sara Blakely’s story proves my point, that everyone has a purpose or idea that is theirs to bring into existence if they will only look for it.

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The Art of Selling – Overcoming Objections

I was in sales for almost 30 years. I ran my own advertising agency and then worked as a sales consultant for the Yellow Pages. I met with an average of 300 businesses every year and made a ton of sales pitches. I can guarantee you one thing for sure. As a sales person, you will run into objections. That’s just part of the sales world and something that separates the men from the mice. It’s how you handle them that will help determine your success. One veteran salesman I worked with once told me he saw the word “no” as “know.” If the client said “no” he really wanted to “know” more so he started restating or providing more information. This may not work in all instances, but it tells you the mind of the working sales person.

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Fundraising Organization – Why They Can Raise You More Funds

There are some very interesting fundraising organizations on the market today. If you are looking to pull off any kind of successful fundraiser you would be well advised to seek the services of a fundraising organization. This article will outline some of the major benefits of hiring a fundraising organization and what to look for to achieve optimum success.

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Careers in IT

Information Technology is a discipline that has a major influence on how everyone lives. It entails almost all forms of technological advancements which are often used to create, save, interchange and make use of information in its different forms. This may include business data, still images, motion pictures and multimedia presentations. It has proved to be of immense significance, as its presence seems to be apparent in almost every section of life.

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12 Ways to Market Your Business

For beginners, the first step in growing your new business is to find the customers. For those of you who are already up and running, the next step (now that you have clients) is that you must continue to generate new business every month, even if you have dozens of clients and no time for marketing! Why? Because there might come a day when the clients are not there, a VERY lean month when the phone doesn’t ring. This is not the time to begin marketing; the time to market is now.

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Maintaining Franchisee and Franchisor Relations

How can franchisees maintain proper relations with their franchisor? A lot has been written about how franchisors can promote positive relations with their franchisees. Franchisors should maintain proper dialogue, reward the best performing franchisees and hold regular meetings. I believe that the duty also lies with the franchisee to help the franchisor achieve his goals of maintaining proper and profitable relationships both parties.

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Are Your Policies Driving Your Customers Crazy?

Are you inadvertently driving your customers crazy with your company policies? Not sure?

Well, imagine that a customer who’s been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the error will be corrected quickly and she’ll go on her way.

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Are You Branded Yet?

One of the best ways to increase your chances of success, whether you work for someone else or have your own small business, is to find an effective way to tell people what you have to offer.

You can do this by creating your own brand, according to author, consultant, movie producer and director, Tom Marcoux, who is known as America’s Communication Coach. “In order to make your dreams come true you need to effectively tell the world what you offer.

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The Benefits of Scenario Based Training

The world that people live and work in is complex. The behaviours and skills required to solve a simple problem are always multi-dimensional. And yet much, or indeed most, training developed and executed in corporate training programmes are linear in nature. This mismatch between the real world and the training world makes it a certainty that organisations are wasting their training dollar.

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Full Color Printing – 5 Reasons To Create A Love Affair With Colors

Many wonderful images can be found on the world wide web. It is a virtual showroom that exhibits the works by various graphic artists, designers, photographers and other digital artists. As a result, people develop a taste for good images, first-rate layouts and graphic arts in general. And there is no better way to enjoy and preserve its artistry than through full color printing.

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Promotional Items Deliver ROI – Or Do They?

Where can you get major bang for your marketing investment? How do you know how effective your marketing investment is? When you take the time to plan out your marketing campaign using promotional items, you track the effect that your marketing has on your bottom line. Whether you spend a lot or a little on your promotional items, you want to be sure that it’s money well-spent. The most effective way to measure the impact of a campaign using promotional items is to measure your sales before and after the promotional items are made available.

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How to Identify With a Customer in Your Business Industry

No matter what industry you work in, this can be applied to your line of work, especially in the hospitality industry.

Nearly half the jobs held at any given time are service positions. It’s the way our economy works. The vital function of helping customers get the service and goods they want is pretty much everything that keeps the wheels going round. Amongst the special skills this position takes is being good with people.

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Presentations – Top Ten Tips

Like most of my tips articles this article will sometimes seem to state the obvious be believe me, these are all mistakes I’ve seen made in presentations by eminent speakers!

Do make sure you have not only prepared what you want to say but also practiced saying it, preferably to a small audience (family and/or friends). That way you will ensure your talk doesn’t run over time (or come in under time which can also be embarrassing!)
Know what’s expected of you – make sure know how much time you’ve got, whether that includes question time, whether the preferred format is questions throughout or at the end etc.
If possible know your audience – what questions might they ask? Are they likely to be for or against the points you’re making in your talk?
Do use slides but don’t use PowerPoint as a crutch! Use the slides to show key points in a succinct format rather than showing your talk word for word!
Don’t paste graphs or diagrams into PowerPoint without checking that they will actually be readable as a slide.
Aim for about one slide for every two to three minutes of speech, or even less, unless your presentations is particularly visual e.g. on an arts subject
Keep any slides you do use uncluttered.
Don’t overuse animation – words ‘flying’ in from above, one side etc. Some of this can be very effective but too much is distracting and irritating to the audience
Try to use slides more imaginatively than just bullet-pointing what you’re saying, although within limits such bullets can be a useful summary.
Make sure you know what audio-visual equipment will be available at the venue you’re speaking at and how they want you to bring presentation materials e.g. CD, floppy, email in advance, on your own laptop

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Can Our Recruiter Really Do That?

The qualified labor “gene pool” is clearly getting pretty shallow. All indications are that it will continue to get worse. Right now It’s as good as it will ever be, and that’s a scary thing to say the least.

With the labor market tightening up, the harsh reality is that there are a finite number of qualified people available for any given job. And everyone wants to hire them.

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Why Are Condos Selling

If you are looking for a condominium, New Condos Online has some amazing deals that will connect you to the right real estate decisions. This will ensure that you can have a condo to live in or one to rent out. Client education is a large part of my customer service philosophy and the best way to understand what it is like in a particular condominium is to hear it straight from the residents living there. If you decide to buy condominiums now, you will be facing a very good financial decision. You might be curious as to why condos are selling. There are there a record number of units for resale in downtown for two reasons.

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