Over the years I have learned that reputation is a massively important business asset. The reason is easy to understand. People like to feel secure when they make a purchase. Your clients like to know that they are making a good decision whey they purchase from you.
Popularity: 1% [?]
“Change” has been the big topic of conversation for some time now. For the most part, the change that everyone writes about and talks about is economic change. There has been much written about the change from a manufacturing economy to a service economy and there has been much written about the movement of manufacturing jobs off shore, but I want to concentrate on another kind of change. Willis Harman wrote a whole book about it in 1987 entitled, “Global Mind Change.” To paraphrase a line in this book, society’s experience shapes its science and science shapes the experience of it’s society.
Popularity: 1% [?]
Endorsements – There are people and businesses that have a great personal relationship with their customers and prospects. They may not necessarily know this fact. In fact, a lot of them don’t even realize the amount of pull they have with their audience. People who recommend certain stocks or trends, people who give great content and information to their subscribers, people who give investment advice, generally people who have a certain rapport with their subscribers. They are the ones you want to target. If their niche is non-marketing-related, so much the better in order to cut through this niche’s clutter. I know someone who targeted golf enthusiasts for a marketing product, simply because of their test results. In any case, if you can JV with this sort of person who will endorse your product or service, you have a huge advantage. It’s simply one of the best ways to print money on demand. Please don’t overlook this technique.
Popularity: 1% [?]
Small talk is society’s way of cutting the silence, of filling the empty void that makes many of us nervous. When faced with a situation involving just us and a stranger or someone that we are not well acquainted with, it is our innate reaction to talk about the weather or news events as opposed to feeling comfortable sitting in silence. How many times a day are you asked, “So what do you do?” If you are like most, your answer is usually confined to a simple professional answer, “I am a self-employed ___________”. In most cases this is the end of the conversation or you then ask “and you?” But let’s face it, do we really care and did the person asking the initiating question care? The next time you are faced with this question, take the time to find an answer that makes them care and create enough interest to keep the conversation flowing.
Popularity: 3% [?]
No matter how large or how small your cleaning business is, there is going to come a time when you answer the phone and find a customer on the other end who has a complaint. How you handle that complaint can have either a positive or negative impact on your business. Customers do realize that everyone makes mistakes, however handling that complaint in a professional and timely manner is going to say a lot about your cleaning business.
Popularity: 1% [?]
The promotional products industry has seen phenomenal growth in recent years. This is partly attributable to the ever increasing range of innovative products which complement the more traditional items, but also because of the growing recognition of the valuable role that promotional products play in the marketing mix. The promotional items industry encompasses products as diverse as mugs and mouse mats to diaries and teddy bears, clothing to travel accessories most of which are imprinted with a company’s name, logo or message. It is no wonder that promotional items are highly popular as everyone likes to receive a free gift – it’s reminiscent of the feeling you had as a child when you found a free toy inside the cereal packet. And because most promotional items are useful, they are kept and used with the advertiser’s message benefiting from repeated exposure without any further cost.
Popularity: 1% [?]
In Judo, Tokui Waza means “favorite” or “best” technique. It’s the throw that fits naturally to your body type, and you have practiced it thousands of times to make it an instinctual response. Everyone at the club or local tournament knows that you’ll use it, but there’s nothing they can do to stop it…you’re just that damn good at it.
Popularity: 1% [?]
It’s amazing how advertising has so drastically changed in the last couple of years. The advent of DVRs and online content has completely changed the advertising landscape. Advertisers are pressured to come up with new ways to capture eyeballs. Advertising has become more creative, more edgy, and more memorable. The YouTube category for advertising contains 24,000 results. Advertising has now advertising has literally become destination content.
Popularity: 2% [?]
I recently was fortunate enough to sit in on a Disney Institute session on loyalty. Not knowing what to expect, I was shocked and delighted when a fairy godmother descended on the room (or rather burst through the doors) and began spouting off interesting information about Disney.
Popularity: 1% [?]
People set themselves up in business for many different reasons. Sometimes they have an idea that will fill a niche in the market or is a vast improvement on current products or services available.
We’re not all creative geniuses, though – but this doesn’t mean we can’t succeed in business. Many people set up a company simply to put themselves in control, perhaps because they feel passionate about the work that they do and feel that they will be able to make more of a difference by doing it their own way. This can often make starting up a business much easier – there’s no unfamiliar territory to explore in terms of the industry and the market. You’re also likely to have a ready-made network of associates and contacts in the field.
Popularity: 1% [?]
Here we are in the doldrums of summer. June has passed, Bridezilla is on her
honeymoon, and all the hard work we put into the weddings of that month are but
a memory. Wouldn’t it be nice if the flow of business wouldn’t slow down quite
so much when the electric bill is at its highest? I am here to proclaim that I
have found a solution and it came from the most unlikely source.
Popularity: 1% [?]
The old saying of “When life gives you lemons, make lemonade.”
is good advice but not easy to do. As a business hits the bumps
and bruises of the business highway, you want quick answers, and
not platitudes.
Any business will have its ups and downs, except maybe if you were
in the oil industry. But do you wring your hands and cry tears while
making everyone around you miserable? Absolutely not, and if you
do, then you don’t really belong in the business world. What you have
to do is grab those lemons and let go of any pent up fears of disaster
and ineptitude. Then after this bit of physical exertion, grab your pen
and pad of paper, find a quiet “thinking” spot, and go to work.
Popularity: 1% [?]
Sales leads are a funny thing. Some are just better than others.
One of the main reasons that some are better than others is that some are targeted to the right group of people. The right group of people is the type of person who would normally benefit from your product or service.
Popularity: unranked [?]
In the world today, particularly in this country, there seems to be total obsession with the most trivial of affairs in every day life. In the midst of international disasters, there seems to be unhealthy interest in the incarceration of a totally self-indulgent offspring of one of the nation’s oldest and most aristocratic families. In the midst of world turmoil, is this really that important?
Popularity: unranked [?]
The Supreme Court ruled in a 5-4 decision to make it easier for manufacturers to require retailers to honor manufacturer assigned Minimum Advertised Price (MAP). Dissenting justices said that the ruling would likely drive up retail prices. What will be the ruling of the consumers?
Popularity: unranked [?]
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